10th May 2018

Cultural and Heritage

Lunch at the House of Lords, hosted by Lord Tim Clement–Jones, promoting the East of England, Norfolk and Suffolk, Culture and heritage to China.


24th April 2018

Agricultural Exports

Otley College lunch event, promoting the East of England, Suffolk and Norfolk expertise in Agriculture to China.


19th April 2018


House of Lords lunch, promoting The East of England, Norfolk and Suffolk Agriculture to a visiting Chinese Agricultural Delegation organised by DEFRA.


27th February 2018

Gateway to China

More than 200 Chinese students at the University of East Anglia (UEA) took part in tasting local artisan food and drink from Norfolk and Suffolk.

LinksEast was delighted to be involved with this event. The Gateway to China initiative follows on from the Spirit of Youth campaign when UEA Alumna Jiang Shuying ,a famous Chinese film star,visited the campus in the Summer.


31st January 2018

Artificial Intelligence conference

This lunch was hosted Doug Field, Chairman of New Anglia Local Enterprise Partnership, the topic under discussion was AI and promoting agri-tech, energy and technology across Norfolk and Suffolk to China.

The speaker Prof Dr Detlef Nauck, chief research scientist at BT Technology in Martlesham. This event coincided with the prime minister Theresa May visit to China. China is the UK’s fifth largest export market and this is rapidly growing.


31st January 2018

Theresa May to visit China

Prime Minister Theresa May will pay an official visit to China from 31 January to 2 February, at the invitation of Chinese Premier Li Keqiang.

The Chinese Foreign Ministry said the Prime Minister will co-host the bilateral annual prime ministerial meeting with her Chinese counterpart. The Ministry went on to say the visit is of great significance to bilateral ties under the new circumstances, as the two sides agreed to build a global comprehensive strategic partnership for the 21st century and usher in a 'golden era' for bilateral ties.

Theresa May will meet with Chinese leaders in discussions on bilateral ties and international and regional issues.

Hua Chunying, the Foreign Ministry spokesperson, went on to say: "We hope this visit will deepen political mutual trust, expand mutually beneficial cooperation across the board, and further advance the China-Britain global comprehensive strategic partnership for the 21st century."

To highlight this visit, The East of England is promoting the latest trade developments with China with an event to coincide with the PM's visit.

LinksEast have organised a feature meeting to promote ICT/AI (Information Communication Technology / Artificial Intelligence) to accentuate how advanced this region is in these fields, and how we propose using this to promote our regions trade in Food/Drink/Agriculture.

The China-UK relationship enjoys continued growth. Currently, the UK is the second largest trading partner, second largest investment destination and second largest actual investment source of China within the European Union.

The event will be hosted by Doug Field, Chairman of New Anglia LEP. Invited guests will be key stakeholders from Norfolk and Suffolk. Speaker will be Professor Detlef Nauck, head of data science research at BT's Research and Innovation Division in Ipswich. He is the leader of a group of international scientists working on Intelligent Data Analysis and Autonomic Systems.

East Anglian Daily Times

Ipswich Star

15th December 2017

Lunch to promote East Anglian food export to China

Adnams hosted a Linkseast-organised event at the newly refurbished Swan in Southwold where University of East Anglia post graduate students promoted locally-sourced East Anglian food to China.

Read the East Anglian Daily Times report for details.


14th November 2017

Free China Cross-Border Ecommerce webinar

Looking to expand in China through an ecommerce-based solution and don’t know where to start?

SaleSupply are hosting an expert insight webinar on how businesses can thrive in the Chinese Ecommerce market. Covering status and developments in the Chinese ecommerce market, social media including WeChat, routes to market with pros and cons, and practical tips to expand into China.

The webinare is free, simply register here for details.


9th October 2017

Gainsborough's House, Suffolk

The LinksEast Dinner will be hosted by Mark Bills, Director of Gainsborough's House.

Guest of Honour at the LinksEast Dinner will be Mark Pendlington, who recently stepped down as Chair of the New Anglia Local Enterprise Partnership (LEP).

In his three-and-a-half years tenure, Mark has secured millions in investment in the region and provided much-needed support to colleges teaching the skilled workforce of tomorrow, to continue that growth.

The LEP estimates to have created 43,500 jobs, 5,700 new businesses, 18,850 homes and pulled £267.2m of private investment into the region. Successes include the £1.4bn Great Eastern Mainline franchise and projects such as Norwich’s Aviation Academy, Easton and Otley College’s construction centre and East Coast College’s energy skills centre.


18th July 2017

House of Lords

This event will be hosted by Lord Clement–Jones CBE. The topic is Arts in East Anglia. This event is being promoted to China and in particular Guangdong Province.

Guangdong Province is located in the southeast of China, adjacent to Hong Kong and Macau. As the pioneering province of China's Reform and Opening Up Policy in 1978, Guangdong is now the strongest province in the country. In 2016, Guangdong’s GDP reached 1.1 trillion dollars (US), growing by 7.5%, ranking No.16 in the world as an economic entity. The import and export value exceeded 1 trillion dollars (US), taking up 25% of the national total.


15th June 2017

Guangdong Economic and Trade Cooperation Conference

The Party Secretary of Guangdong province led a delegation of official and business representatives on a visit to the UK this June.

The delegation met UK companies to discuss investment and cooperation opportunities.

There was a welcome by the Ambassador of the People’s Republic of China in the UK and speeches by by representatives from East Anglia and Guangdong Province and presentations by the Shenzhen Municipal Government and UK companies investing in Guangdong.

Topics high on the agenda were finance, Hi-tech and foreign talent recruitment.

There were 'Matchmaking Sessions' throughout the day.

Guangdong Province is located in the southeast of China, adjacent to Hong Kong and Macau. The pioneering province of China's Reform and Opening Up Policy in 1978, Guangdong's import and export value exceeded 1 trillion dollars (US), taking up 25% of the national total.

There are over 17,0000 foreign enterprises established in Guangdong and Guangdong enterprises have invested in over 100 countries globally, establishing over 6000 enterprises.

Guangdong presents an excellent investment environment, offering huge space for business development, supported by a complete infrastructure with transport accessibility in all directions, wide-coverage communication networks and smooth and efficient customs clearance. The province also offers a large local pool of high quality human resources.

With the implementation of cooperation frame agreements between Guangdong, Hong Kong and Macau, the Great Pearl River Delta will emerge as a world-class city cluster.

There are three special economic zones, six national economic and technological development zones, nine hi-tech industrial development zones, 17 bonded logistics supervision areas/sites, 36 provincial industry relocation industrial parks and a batch of provincial development zones. All these areas provide great opportunities for business developers.

Guangdong Economic and Trade Cooperation Conference
14 June 2017, 9.30am - 2:00pm
Grosvenor House, 89–90 Park Lane, London, W1K 7TN, United Kingdom

For more information and to secure your place at the conference, contact


17th February 2017

NFU East Anglia

This event was being hosted by Robert Sheasby, Regional Director of The NFU. The topics are Agriculture / Horse Racing. This event is supported by William Kendall DL, The High Sheriff of Suffolk. The key speakers will be from the chosen topics.


2nd December 2016

East of England Co-Op

This event was hosted by Doug Field, joint CEO of East of England Co-Op. The topic was Food/Drink. This event was supported by Lady Clare Euston, Lord Lieutenant of Suffolk, and by Mark Pendlington, chairman of the New Anglia Local Enterprise Partnership. The heads of food and drink in this region attended. They were there to discuss and hear from firms who are already successfully exporting. This event included representatives from the Sizewell C project, Anglia Farmers, NFU, Wilkin & Son, Muntons, Hillfarm Oils, Booja-Booja and BT.

read more East of England food and drink sector in drive to export more to china


17th November 2016

House of Lords

This event was hosted by Lord Clement–Jones. The topic was ICT. This event was attended by a wide selection of ICT firm in East Anglia. Matt Hancock MP, Minister of State responsible for Digital Policy. IDC estimate that the Chinese ICT market will grow by 7% annually until 2025, when the market will exceed $6 trillion. The key factors driving this growth are increasing consumption by the burgeoning middle class, policies to upgrade China's industrial infrastructure and an increasing innovative tech ecosystem. The delegates were still concerned over IP issues. Tom Duke is the IP envoy in Beijing.


6th October 2016

Anglia Farmers

This event was hosted by Clarke Willis. The focus was on food and drinks sectors in the East of England and opportunities to promote business in China. The speakers were Conan Busby, head of Cargo and business for MAG, Stansted; Chris Cotton, Director of China–Britain Business Council and Thinley Topden, regional deputy director of the Department for International Trade.

What do the Chinese consumers want? Beer wine and spririts are increasing popular. However there are still however barriers for cider and fruit juices, which have a 40% import duty. Pork and seafood exports are growing, although the markets for beef and lamb are more difficult to access. High–quality biscuits and chocolate are in demand. The Chinese products have seen a huge increase in consumption. Milk powder exports are still high.


28th July 2016

Suffolk Food Hall

This was a local event hosted by Oliver Paul. The topic under discussion was the Food and drink sector. The High Sheriff of Suffolk William Kendall DL endorsed this meeting by attending.

Around 20 of the region’s top food and drink bosses attended including Rick Sheepshanks of Stokes; Ric Ackland Snow of Scarlett and Mustard; David Abbott of Booja-Booja; Barry Chevallier, Guild of Aspall Cyder and Ian Whitehead of Lane Farm. It was stated how well high-quality food and drink products were received in China and how businesses were trading successfully there already by building their profile online in China.


15th June 2016

House of Lords

The launch of the LinksEast Forum, a series of round table discussions at the House of Lord followed by local events in East Anglia. This where specific East Anglian communities met with representatives of Government in particular the China-Britain Business Council. They discuss their requirements on the ‘how to’ question of trading with China. This event was hosted by Lord Sassoon, chairman of the China-Britain Business Council.



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